Social media has been a great help for many churches. With it, they can market their church and reach more people. This is one of the best strategies that churches could use in marketing since the internet will always meet people. This article will show you how to make social media part of your church marketing strategy.
Blogging provides more visitors.
Blogging is an excellent way to get more people to visit your blog site. However, Blogging is quite hard to do since you need to write interesting topics to catch people’s attention. It would be best if you also made sure that your blog’s content will be something that will convince your readers to want to come back to your blog. This means that you need to have a good topic and write about it in a way that will be convincing. This way, you can increase the number of your readers in no time.
What’s excellent about Blogging?
One of the good things about having your blog on social media is that you can interact with your community through comments. You can comment on the blogs of other church members. This will help you gain more supporters and potential converts. If you are active in the comments section, you will notice that other church members leave comments about your blog post. These comments can be quite encouraging for you to start your blog about the same topic.
Using Twitter helps
Other bloggers use Twitter as an effective church marketing strategy. They tweet now and then about the latest happenings at their church. If you join Twitter, you can follow these people. Soon enough, you’ll see that they are following you and sending you tweets. Be careful about what you tweet since there are people who are after your followers. Stay away from these people and only talk about things that are important to you.
Set up a blog on WordPress
Another church marketing strategy is to set up a blog on WordPress. WordPress is a free blogging site where anyone can build a blog using the necessary coding. If you have your blog, you can monetize it with Google AdSense. You can also include Google Analytics so that you can monitor your traffic. Using WordPress as your church’s blog platform is easy, and you don’t have to worry about any programming experience. If you don’t know how to customize your blog settings, you can hire a professional developer to make social media campaigns easier for you.
Run a Viral Website
As a third church marketing strategy, you can run a viral website. All you need to do is get a few volunteers to launch a site around a given topic. Once the site starts to attract attention, you can incorporate social media into your blog posts and tweets. If you don’t want to make a site, you can always purchase a blog template or create a Twitter account specific to your church. You may also use a referral program to spread the word about your blog and let more people visit your site non-stop.
A fourth church marketing strategy is to advertise through press releases. Many websites allow you to submit press releases for free. Create a simple but informative release, and submit it to local publications. Depending on your church, you may be allowed to add a picture or graphic to your release. This is another excellent way to share the good news about your church with others and build social media momentum!
Use Social Media
Finally, a fifth strategy to integrate social media in your church marketing strategy is to host an event. The next time you hold a service, you can include some live event on your website or blog. This allows people to interact with you and get to know your church. If you host an event in a public venue like a conference hall, you can include a slide show of highlights from your services. This will definitely generate more traffic to your site and help your social media efforts and eventually lead to your church’s excellent online presence.